Most websites are inherently bad at developing and nurturing personal connections between a business and its customers. But with a good selection of features and by making the process for you and the visitor simple, your website can help you connect more personally.
The membership system is key to regular communications with your visitors. The Member Articles content library is available by default to members of your website only. Members receive monthly newsletters informing them of updates to your website. They can take advantage of any special offers that you may want to make. Visitors are encouraged to become members. Membership is free and takes a minute to sign up. If you don't want to use the membership system with your website, it can be turned off like most other features.
Members can even suggest article topics that are of interest to them. The suggestions from members of all PhysioPulse powered websites are deposited into a database, which we use to plan future articles based on common visitor interests.
Besides visitors signing up as members themselves, you can manually add members to your membership database using your Admin Console. If you have a large list of email addresses that you have been collecting, we can mass-import them into your membership database for you and automatically send welcome emails with login details to each new member.
Members receive monthly newsletters informing them of updates to your website. As with the new content added to your website, we give you one week to make any amendments to this newsletter from the time we place it in your Admin Console's "outbox", until it is sent. This is a good opportunity for you to add your personal greetings or special promotions to the newsletter. It is also a good oppoutunity for you to familiarise yourself with the new titles, in case your patients want to discuss them during treatment.
Your PhysioPulse website comes with built-in ability to manage and communicate with your website members and build lasting relationships. Why not thank them for their membership and continued business with a special members-only offer? Why not announce staff changes, new services or notification of upcoming holiday closures? Why not ask them for feedback or to participate in a survey in return for a great offer? Simply login to your Admin Console to get going.
You've likely heard of blogs; they are simply a means for anyone to easily become an author and gain a following by writing about a topic that is informational and of interest. Blogs do take a bit of committment and planning. However its benefits can be tremendous to your business. If you want to start blogging, your PhysioPulse powered website makes it easy for you. You can read more about how blogging can help your business in our own blog.
Visitors will have questions and their own opinions as they read through the pages of your website. It is inviting to visitors to have a form at the bottom of the page where they can place their own comments. Comments help build interaction, communication and keep the page fresh with user-gerenated content. Of course each new comment will need to be approved by you (or nominated person) via your Admin Console to prevent unsuitable remarks. While approving comments, you can even post replies yourself.
Troy, Mindarie WA Australia said: "After starting my own physitherapy clinic, I had heard a good website was extremely important in allowing people to understand my business. The problem I had was that I did not know where to start in constructing a site, and was amazed at some of the prices I was quoted. PhysioPulse made things so easy, whereby I only gave him basic information and the site was constructed very quickly..." read more »
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